Description: Words That Work : It's Not What You Say, It's What People Hear, Hardcover by Luntz, Frank I., ISBN 1401302599, ISBN-13 9781401302597, Like New Used, Free shipping in the US Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than " cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention"and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for publisher leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe.
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Book Title: Words That Work : It's Not What You Say, It's What People Hear
Number of Pages: 350 Pages
Publication Name: Words That Work : It's Not What You Say, It's What People Hear
Language: English
Publisher: Hachette Books
Publication Year: 2007
Subject: Political Process / General, Business Communication / General, Communication Studies, Educational Psychology, Grammar & Punctuation, Popular Culture, Rhetoric, Personal Growth / Success
Item Height: 1 in
Type: Textbook
Item Weight: 20.8 Oz
Item Length: 9.2 in
Subject Area: Political Science, Social Science, Language Arts & Disciplines, Education, Self-Help, Business & Economics
Author: Frank Luntz
Item Width: 6.1 in
Format: Hardcover
