Description: Product InformationNEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as "the guy who created Dilbert " -- recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation--or resisting the tactics of emotional persuasion when they're used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump's tactics with North Korea, the NFL protesters, Congress, and more.Product IdentifiersPublisherPenguin Publishing GroupISBN-100735219737ISBN-139780735219731eBay Product ID (ePID)25038416707Product Key FeaturesAuthorScott AdamsPublication NameWin Bigly : Persuasion in a WORLD Where Facts Don't MatterFormatTrade PaperbackLanguageEnglishPublication Year2018TypeTextbookNumber of Pages320 PagesDimensionsItem Length8.4inItem Height0.7inItem Width BlaX625.5inItem Weight9.4 Oz
Price: 9.9 USD
Location: North Las Vegas, Nevada
End Time: 2024-12-04T21:14:55.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Item Length: 8.4in
Item Height: 0.7in
Item Width: 5.5in
Author: Scott Adams
Publication Name: Win Bigly : Persuasion in a WORLD Where Facts Don't Matter
Format: Trade Paperback
Language: English
Publisher: Penguin Publishing Group
Publication Year: 2018
Type: Textbook
Item Weight: 9.4 Oz
Number of Pages: 320 Pages
