Description: Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising, Hardcover by Kaid, Lynda Lee; Johnston, Anne, ISBN 0275940713, ISBN-13 9780275940713, Brand New, Free shipping in the US Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.
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Book Title: Videostyle in Presidential Campaigns : Style and Content of Telev
Number of Pages: 240 Pages
Publication Name: Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising
Language: English
Publisher: Bloomsbury Publishing USA
Publication Year: 2000
Item Height: 0.6 in
Subject: Political Process / Media & Internet, Media Studies, General
Type: Textbook
Item Weight: 18.3 Oz
Item Length: 9.2 in
Subject Area: Political Science, Social Science
Author: Lynda Kaid, Anne Johnston
Series: Praeger Series in Political Communication Ser.
Item Width: 6.1 in
Format: Hardcover