Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Videostyle In Presidential Campaigns: Style And Content Of Televised Political AdvertisingISBN13:9780275940713ISBN10:0275940713Author:Kaid, Lynda Lee (Author), Johnston, Anne (Author)Description:Since 1952, When Eisenhower's Media Consultants Decided They Could Warm Up The General's Personality And Overcome Selective Exposure By Using Short Spots On Television, Advertising Has Played A Major Role In American Presidential Campaigns By The Late 1990S, Candidates And Their Political Parties Spend Hundreds Of Millions On Tv Ads Political Spots Have Become The Dominant Form Of Communication Between Voters And Candidates Kaid And Johnston Report The Results Of A Systematic And Thorough Analysis Of Virtually All Of The Political Commercials Used In General Election Campaigns From 1952 Through The 1996 Presidential Contest Important To Scholars, Students, And Other Researchers Involved With Political Communications, Mass Communications, And Presidential Elections Binding:Hardcover, HardcoverPublisher:PraegerPublication Date:2000-10-30Weight:1.26 lbsDimensions:0.96'' H x 9.42'' L x 6.46'' WNumber of Pages:240Language:English
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Location: USA
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Book Title: Videostyle In Presidential Campaigns: Style And Content Of T...
Item Length: 9.2in
Item Height: 0.6in
Item Width: 6.1in
Author: Lynda Kaid, Anne Johnston
Publication Name: Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising
Format: Hardcover
Language: English
Publisher: Bloomsbury Publishing USA
Publication Year: 2000
Series: Praeger Series in Political Communication Ser.
Type: Textbook
Item Weight: 18.3 Oz
Number of Pages: 240 Pages
