Value-Based Marketing Strategy

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Value-Based Marketing StrategyISBN13:9781622730339ISBN10:162273033XAuthor:Lopez, Santiago (Author)Description:This Book Offers Novel Methods For Developing Value-Based Marketing Strategies Aimed At Increasing Revenue And Profits The Value Concept Relates All The Benefits Offered By A Product With Its Price And The Effort Required To Obtain It Global Competition Requires Managing Value Rather Than Individual Products Or Brands This Fosters Customer Loyalty, And Provides A Solid Basis For Relationship Marketing The Book Takes A Practical, Step-By-Step Approach To Explain: -How The Forces Of Supply And Demand Interact With Customer Value; -The Relationships Between Benefits, Quantities, Prices And Costs; -How To Develop Effective Competitive Strategies; -How To Manage Inventory And Product Mix Efficiently; -How To Apply The Value Model To Increase Profitability, And Solve Major Marketing Problems The Book Sets Forth Several New Approaches For Marketing And Pricing Decision-Making: -The Concept Of Value Integrates Marketing, Finance, Economics And Accounting, In Order To Link Value-Based Pricing With Relationship Marketing -The Law Of Supply And Demand Is Restated With Quantity As A Function Of Value Instead Of Price; This Makes It A More Realistic And Practical Tool For Understanding Today S Highly Today S Highly Competitive Business Environment -The Confrontation And Complementation Concepts Provide Useful Tools For Guiding Marketers Into New Segments, And Pricing Products Accordingly They Play A Key Role For Devising Win-Win Strategies, Not Only With Customers, But Also With Competitors -The Value Matrix Is A Practical Tool For Understanding The Product S Positioning, Analyzing Its Competition, Setting Prices And Developing Strategy It Aims At Achieving An Optimal Balance Between Customer Loyalty And Product Mix Profitability -The Value Life Cycle Illustrates How Value Acts As A Force That Constantly Changes Revenue, Providing Insight For Developing Strategies In Each Phase Of The Product S Life Cycle -Analogies With Physics Illustrate How Policy Constraints Create Resistance To Sales Velocity, Thereby Determining The Rate At Which A Firm Advances Towards Its Financial And Marketing Goals -The Strategy For Pricing Business Services Applies Value To Balance Supply With Demand; This Leads To Increased Revenue -The Marketing Approach Set Forth Unifies Product Portfolio And Inventory Management With Value-Based Pricing For Maximizing Income Clear Explanations And Accessible Language Make This Book Ideal For Marketing Professionals And Non-Specialists Advanced Readers May Refer To The Appendices, Where The Subjects Are Analyzed Further And The Mathematical Foundations Are Laid Out; Numerous Solved Problems Of Pricing And Costs Are Included Binding:Paperback, PaperbackPublisher:Vernon Art and SciencePublication Date:2015-09-15Weight:0.87 lbsDimensions:0.62'' H x 9'' L x 6'' WNumber of Pages:294Language:English

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Location: USA

End Time: 2024-11-22T06:35:36.000Z

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