Description: Ux Redefined : Winning and Keeping Customers With Enhanced Usability and User Experience, Hardcover by Robier, Johannes, ISBN 3319210610, ISBN-13 9783319210612, Brand New, Free shipping in the US
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
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End Time: 2024-10-30T03:51:22.000Z
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Book Title: Ux Redefined : Winning and Keeping Customers With Enhanced Usabil
Number of Pages: VIII, 121 Pages
Publication Name: Ux Redefined : Winning and Keeping Customers with Enhanced Usability and User Experience
Language: English
Publisher: Springer International Publishing A&G
Subject: Marketing / General, Customer Relations, Sales & Selling / General, Industrial & Organizational Psychology
Publication Year: 2015
Type: Textbook
Item Weight: 16 Oz
Author: Johannes Robier
Subject Area: Business & Economics, Psychology
Item Length: 9.4 in
Series: Management for Professionals Ser.
Item Width: 6.3 in
Format: Hardcover
