Understanding the Hospitality Consumer by Alastair Williams (English) Hardcover

Description: Understanding the Hospitality Consumer by Alastair Williams Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Understanding the Hospitality Consumer presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of todays marketing techniques.Using industry based case studies and examples Understanding the Hospitality Consumer :* Introduces and explores the role of consumer behaviour theory in the context of hospitality management* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumerThe books targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field. Author Biography Alistair Williams Details ISBN 1138134724 ISBN-13 9781138134720 Title Understanding the Hospitality Consumer Author Alastair Williams Format Hardcover Year 2015 Pages 280 Publisher Taylor & Francis Ltd GE_Item_ID:98025252; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 271.21 USD

Location: Fairfield, Ohio

End Time: 2024-11-10T04:39:18.000Z

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