Ultimate Guide to Link Building Ward & French (2013,TPK) BL2B

Description: Product infoThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unansweredUltimate Ser.: Ultimate Guide to Link Building : How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking by Garrett French and Eric Ward (2013, Trade Paperback)Books & Magazines > BooksProduct InformationThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.Product IdentifiersPublisherEntrepreneur Media INC International Concepts/Entrepreneur PressISBN-101599184427ISBN-139781599184425eBay Product ID (ePID)112830472Product Key FeaturesAuthorEric Ward, Garrett FrenchFormatTrade PaperbackLanguageEnglishTopicE-Commerce / Internet Marketing, Web / Search EnginesPublication Year2013GenreComputers, Business & EconomicsNumber of Pages300 PagesDimensionsItem Length10in.Item Height0.6in.Item Width8in.Item Weight18 OzAdditional Product FeaturesLc Classification NumberTk5105.888Table of ContentForeword by Mike Grehan Introduction by Ken McGaffin Eulogy to Eric Ward by Rand Fishkin CHAPTER 1: A Brief Introduction to Search, Links, and Link Building CHAPTER 2: What Makes a Website Link-Worthy? CHAPTER 3: Link-Building Campaign Design CHAPTER 4: Toward Effective Link-Building Campaign Metrics CHAPTER 5: Linkable Assets CHAPTER 6: Link Opportunity Types CHAPTER 7: How to Conduct a Link Opportunity Analysis for Your Keyword Space CHAPTER 8: Link Prospecting CHAPTER 9: Understanding and Using Link Graph Tools by Russ Jones CHAPTER 10: Automating Your Link Prospecting with RSS Aggregation CHAPTER 11: List-Scrape Prospecting for Link Builders CHAPTER 12: Link Prospect Qualification CHAPTER 13: What Is Link Trust CHAPTER 14: Relationship Building: Reciprocation, from Relationships to Links, and Developing Your Content Promotion Network CHAPTER 15: Analyzing Market Pains to Create Highly Linkable Content CHAPTER 16: Link Acquisition CHAPTER 17: Tactics We Learned From Analyzing 12,000 Outreach Campaigns" by Paul May CHAPTER 18: Putting the Pieces Together: Link-Building Campaign Templates CHAPTER 19: Tier 1 Publisher Links by Ross Hudgens CHAPTER 20: Local Link Building: A guide to building links by working your existing relationships CHAPTER 21: Bulk Outreach and Link Building CHAPTER 22: Unlinked Mentions and Dropped Links CHAPTER 23: Link-Building Tools CHAPTER 24: Six Link-Building Lessons from Our Peers CHAPTER 25: The Ultimate Guide to Link Buying by Julie JoyceCopyright Date2012Target AudienceTradeLccn2012-037716Dewey Decimal006.7SeriesUltimate Ser.Dewey Edition23IllustratedYes

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