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Book Title: Tuning into Mom : Understanding America's Most Powerful Consumer
Number of Pages: 185 Pages
Publication Name: Tuning Into Mom : Understanding America's Most Powerful Consumer
Language: English
Publisher: Purdue University Press
Publication Year: 2011
Item Height: 0.7 in
Subject: Marketing / General, Consumer Behavior, Women in Business, Parenting / Motherhood, Marketing / Direct, Marketing / Research
Item Weight: 16.2 Oz
Type: Textbook
Subject Area: Family & Relationships, Business & Economics
Author: Teri Lucie Thompson, Michal Clements
Item Length: 9.5 in
Item Width: 6.2 in
Format: Hardcover
