Description: Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.
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EAN: 9781108436694
UPC: 9781108436694
ISBN: 9781108436694
MPN: N/A
Book Title: Transnational Management: Text and Cases in Cross-
Item Length: 25.4 cm
Number of Pages: 570 Pages
Language: English
Publication Name: Transnational Management: Text and Cases in Cross-Border Management
Publisher: Cambridge University Press
Publication Year: 2018
Subject: Business
Item Height: 255 mm
Item Weight: 1160 g
Type: Textbook
Author: Paul W. Beamish, Christopher A. Bartlett
Item Width: 178 mm
Format: Paperback
