Description: #1 Amazon Bestseller in Lean Management Discover the methods of lean startups that can revolutionize large organizations and their products Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation. At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups. Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board membersPresents the tools and methodologies large businesses need to compete with a new generation of highly-empowered entrepreneursCovers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprisesOffers a comprehensive, practical approach for developing exciting products and services and opening vast new markets Don't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.
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EAN: 9781118852170
UPC: 9781118852170
ISBN: 9781118852170
MPN: N/A
Item Length: 23.4 cm
Item Height: 243 mm
Item Width: 153 mm
Author: Obie Fernandez, Trevor Owens
Publication Name: The Lean Enterprise: How Corporations Can Innovate like Startups
Format: Hardcover
Language: English
Publisher: John Wiley & Sons Inc
Subject: Business
Publication Year: 2014
Type: Textbook
Item Weight: 492 g
Number of Pages: 256 Pages