The Innovation Odyssey: Lessons from an Impossible Project by Christophe Midler

Description: The Innovation Odyssey by Christophe Midler, Marc Alochet, Christophe De Charentenay This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. The book features in lessons in:Strategy revealing the complexity of international product development and the conditions for its implementation in todays fragmented worldProject management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countriesInnovation demonstrating that the electrification of mobility can be combined with affordable pricesIndustrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industriesIntrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs. Author Biography Christophe Midler, Emeritus Research Director and Professor of the Management Research Center, Ecole Polytechnique, Paris and member of the French Academy of Technologies. He is internationally recognized in the field of project and innovation management.Marc Alochet is researcher at the Management Research Center, Ecole Polytechnique, Paris. Previously, he was an engineer at Renault, where he held various functions and positions in product and process engineering.Christophe de Charentenay is CEO of M@Air, is an expert in carbon-free mobility. He was, from 2017 to 2020 the president of eGT, the operator of the K-ZE project (dacia Spring). Table of Contents Part 1 The Odyssey of K-ZE Chapter 1: The Long March of the Accessible Vehicle Concept for China Chapter 2: Preliminary Project: Exploring the Unknown Chapter 3: An Innovative Framework for a Cooperative Design Chapter 4: An Agile Development in an Unprecedented Context Chapter 5: A Project in a Perfect Storm Chapter 6: The Phoenix Conclusion of Part 1: Evaluating Innovation Projects Part 2: Learning from Projects Chapter 7: Societal Innovation and Administered Darwinism Chapter 8: The Project as a Means of Strategic and Cultural Integration Chapter 9: Global Innovation Strategies and Lineage Management Chapter 10: Innovation and Entrepreneurial Capability in Large Companies Conclusion of Part 2: Reenergizing a Large Firm Conclusion Afterword Details ISBN103245430X Author Christophe De Charentenay Short Title The Innovation Odyssey Pages 226 Language English Year 2023 ISBN-10 103245430X ISBN-13 9781032454306 Format Hardcover Subtitle Lessons from an Impossible Project Publisher Taylor & Francis Ltd Publication Date 2023-04-21 UK Release Date 2023-04-21 Place of Publication London Country of Publication United Kingdom AU Release Date 2023-04-21 NZ Release Date 2023-04-21 Alternative 9781032387468 DEWEY 388.34930944 Audience Professional & Vocational Imprint Auerbach We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:141645645;

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