Description: Product Description : The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide Setting the Standard for Product Management and MarketingMany of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge the ProdBOK Guide This effort was enhanced by project management user experience and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectivenessAs a result of this groundbreaking collaboration within the product management community and across the adjoining professions the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational resultsThis edition of the ProdBOK Guide Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project program portfolio management user experience and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their OrganizationsThe ProdBOK Guide represents an industrywide effort to establish a standard for the practice of product management The book was sponsored by the Association of International Product Marketing and Management AIPMM Founded in 1998 AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day( it is an used product )
Price: 57.82 USD
Location: Houston, Texas
End Time: 2024-12-10T09:00:26.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: Geracie, Greg
UPC: 9780984518500
MPN: Not Specified
Model No: Not Specified
Country of Origin: USA United States
Net Quantity/Number of Units: 1
Dimensions LxWxH - Cms: 8.5X0.78X11
ISBN-10: 984518509
ISBN-13: 9780984518500
SKU: SONG0984518509
No. of Pages: 346
Book Title: The Guide to the Product Management and Marketing Body of Knowled
Number of Pages: 346 Pages
Publication Name: Guide to the Product Management and Marketing Body of Knowledge
Language: English
Publisher: Product Management Educational Institute
Subject: Marketing / General, Software Development & Engineering / General, Project Management
Item Height: 0.7 in
Publication Year: 2013
Type: Textbook
Item Weight: 28.4 Oz
Subject Area: Computers, Business & Economics
Author: Greg Geracie
Item Length: 11 in
Item Width: 8.5 in
Format: Trade Paperback
