Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Connected ConsumerISBN13:9781631571107ISBN10:1631571109Author:Kumar, Dinesh (Author)Description:Traditional Marketing Faces Challenges As Never Before The Way That People Interact With Each Other And With Companies Is Changing Completely In Today S Era Of 247 Connectivity This Book Explores Tectonic Changes In Buyer Behavior And How Businesses Are Responding To Those Changes It Describes How Data Is Used To Track And Analyze Customers In Almost Everything They Do, And How Marketing Communications Are Delivered With Precision To Individual Mobile Devices The Connected Customer Is Blurring The Line Between Online And Offline Sales Resulting In An Entirely New Purchase Cycle Binding:Paperback, PaperbackPublisher:CAB INTLPublication Date:2015-10-06Weight:0.53 lbsDimensions:0.37'' H x 9'' L x 6'' WNumber of Pages:161Language:English
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Location: USA
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Book Title: The Connected Consumer
Author: Dinesh Kumar
Publication Name: Connected Consumer
Format: Trade Paperback
Language: English
Publisher: Business Expert Press
Publication Year: 2015
Type: Textbook
Number of Pages: 161 Pages
