The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Real

Description: The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work by Chet Meisner (2006) Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. In The Complete Guide to Direct Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, · The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively · The time-tested ways to create powerful direct marketing creative · The most common rules for direct marketing that work in all the media including email, web sites, mail, print, and broadcast · How the discipline of direct marketing can have a direct impact on a company’s sales and profitability The Complete Guide to Direct Creating Breakthrough Programs That Really Work is the complete primer for any marketing professional engaging in direct marketing, including veterans and those new to the discipline. Cover-to-cover this valuable guide includes the essential information you need to be a successful direct marketer and brings it to life with actual case studies from well-known companies and more than 50 charts, illustrations, tables and other graphics. The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work by Chet Meisner (2006) Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. In The Complete Guide to Direct Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, · The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively · The time-tested ways to create powerful direct marketing creative · The most common rules for direct marketing that work in all the media including email, web sites, mail, print, and broadcast · How the discipline of direct marketing can have a direct impact on a company’s sales and profitability The Complete Guide to Direct Creating Breakthrough Programs That Really Work is the complete primer for any marketing professional engaging in direct marketing, including veterans and those new to the discipline. Cover-to-cover this valuable guide includes the essential information you need to be a successful direct marketer and brings it to life with actual case studies from well-known companies and more than 50 charts, illustrations, tables and other graphics. × Buy now and save! Shipping info Click the Shipping & Payments tab above the listing description for more info Click the Shipping & Payments tab above the listing description for more info! Additional delivery notes PAYMENT Immediate payment is required upon selecting "Buy It Now" or upon checking out through the cart. We accept payment via U.S. PayPal accounts and all Major Credit Cards, Debit Cards & Google Pay. eBay is legally required to collect sales tax in those states and localities where eBay maintains a physical presence (nexus). The applicable amount of sales tax charged to an order will be calculated based on the shipment destination's state and local sales tax laws. Thank you for shopping with us on eBay! Additional Information No additional information at this time Ask seller a question You might also like The Science Fiction Galaxy by Groff Conklin (1950) 1977 Carl Hungness Racing Cars Magazine Vol.1 #3 THE POTENTATES by Ben B. Seligman (1971 First Printing) John Mayall: Blues Breaker by Richard Newman Contact To contact our Customer Service Team, simply click the button here and our Customer Service team will be happy to assist. Ask seller a question © Ex Libris Uséd Books Shipping & Payments Click the Shipping & Payments tab above the listing description for more info Payment Accepted Payment Methods PayPal Returns Returns are accepted Items must be returned within 30 days of the auction ending Buyer will pay for return shipping. eBay integration by

Price: 3.99 USD

Location: Highland, Michigan

End Time: 2024-09-10T14:45:02.000Z

Shipping Cost: 4.99 USD