The Business of Cause Marketing - Doing Well by Doing Good

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Release Year: 2012

Book Title: The Business of Cause Marketing - Doing Well by Doing Good

Publisher: Mulhern & Associates Incorporated, Rosica

Publication Year: 2011

Subject: Marketing / General, Business Ethics

Language: English

Publication Name: Business of Cause Marketing : Doing Good Means Doing Well

Type: Textbook

Subject Area: Business & Economics

Author: Chris Rosica

Format: Trade Paperback