Description: A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
Price: 2000 USD
Location: Newbury Park, California
End Time: 2024-12-04T23:30:46.000Z
Shipping Cost: 5.38 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Item Length: 9in.
Item Height: 0.6in.
Item Width: 6.2in.
Author: John Caples, Hahn
Publication Name: Tested Advertising Methods
Format: Trade Paperback
Language: English
Features: Revised
Publisher: Benjamin Cummings Publishing Company
Publication Year: 1998
Type: Textbook
Item Weight: 13.1 Oz
Number of Pages: 320 Pages
