Description: Terrorist Recruitment, Propaganda and Branding by Anna Kruglova Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. Publisher Description This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.The books central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the groups online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups.This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies. Author Biography Anna Kruglova is a Lecturer of Terrorism Studies at the School of Arts and Media at the University of Salford and has a PhD in international studies from Queens University Belfast. Details ISBN 1032249188 ISBN-13 9781032249186 Title Terrorist Recruitment, Propaganda and Branding Author Anna Kruglova Format Paperback Year 2024 Pages 182 Publisher Taylor & Francis Ltd GE_Item_ID:159869410; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 69.23 USD
Location: Fairfield, Ohio
End Time: 2024-12-10T03:34:53.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Format: Paperback
ISBN-13: 9781032249186
Author: Anna Kruglova
Type: NA
Book Title: Terrorist Recruitment, Propaganda and Branding
Language: Does not apply
Publication Name: NA
