Description: Territorial Organization of Variety : Cooperation and Competition in Bordeaux, Napa and Chianti Classico, Hardcover by Patchell, Jerry, ISBN 1409411451, ISBN-13 9781409411451, Like New Used, Free shipping in the US The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts.
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Book Title: Territorial Organization of Variety : Cooperation and Competition
Number of Pages: 214 Pages
Publication Name: Territorial Organization of Variety : Cooperation and Competition in Bordeaux, Napa and Chianti Classico
Language: English
Publisher: Taylor & Francis Group
Subject: Beverages / Alcoholic / Wine, Marketing / General, Earth Sciences / Geography, Strategic Planning
Publication Year: 2011
Item Height: 0.8 in
Item Weight: 18.5 Oz
Type: Textbook
Subject Area: Cooking, Science, Business & Economics
Item Length: 9.3 in
Author: Jerry Patchell
Item Width: 6.4 in
Format: Hardcover
