Super-sticky WeChat and Chinese Society by Yujie Chen (English) Paperback Book

Description: Super-sticky WeChat and Chinese Society by Yujie Chen, Zhifei Mao, Jack Qiu This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo, QQ and other Western social media platforms. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms. Author Biography Yujie ("Julie") Chen, Lecturer, Department of Media, Communication and Sociology, University of Leicester Zhifei Mao, Lecturer, School of Journalism and Communication, The Chinese University of Hong Kong Jack Linchuan Qiu, Professor, School of Journalism and Communication, The Chinese University of Hong Kong Table of Contents 1. A Silver-Spoon App: WeChat, Tencent, and the Mobile Revolution 2. Super-Sticky Design and Everyday Cultures 3. The Eventful WeChat Review The authors examine the stickiness of WeChat, addressing how the platform makes users never want to leave. They discuss how the app works; how it has evolved as a communication tool and socio-technical artifact; why it is super-sticky and integrates itself in Chinas daily social fabric; how to understand this platform in the context of Chinese society with its media practices, cultural traditions, and political climate; the dangers of the app for social interaction and commerce, as well as surveillance and censorship; and the consequences of globalization of the apps model. They describe the chronological development of WeChat; its benchmark functions and how its super-sticky design builds on, mediates, and expands popular communication and cultural practices in China; and media activism and critical events on it, through three case studies. -- Annotation ©2018 * (protoview.com) * Review Quote The authors examine the stickiness of WeChat, addressing how the platform makes users never want to leave. They discuss how the app works; how it has evolved as a communication tool and socio-technical artifact; why it is super-sticky and integrates itself in Chinas daily social fabric; how to understand this platform in the context of Chinese society with its media practices, cultural traditions, and political climate; the dangers of the app for social interaction and commerce, as well as surveillance and censorship; and the consequences of globalization of the apps model. They describe the chronological development of WeChat; its benchmark functions and how its super-sticky design builds on, mediates, and expands popular communication and cultural practices in China; and media activism and critical events on it, through three case studies. Details ISBN1787430928 Author Jack Qiu Publisher Emerald Publishing Limited Series Emerald Points Language English Year 2018 ISBN-10 1787430928 ISBN-13 9781787430921 Format Paperback Publication Date 2018-07-13 Imprint Emerald Publishing Limited Place of Publication Bingley Country of Publication United Kingdom Translated from Chinese Affiliation The Chinese University of Hong Kong China Pages 168 DEWEY 302.30285 UK Release Date 2018-07-13 AU Release Date 2018-07-13 NZ Release Date 2018-07-13 Alternative 9781787430914 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159413110;

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