Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic Retail Management And Brand ManagementISBN13:9783110543834ISBN10:3110543834Author:Berger-Grabner, Doris (Author)Description:In This Book A Comprehensive Coverage Of Major Retailing Topics And Contemporary Issues In Retailing And Branding Is Given, Including Many Cases And Practical Examples Besides Introducing The Topic Strategic Planning In Retailing And Fundamentals In The Fields Of The Marketing Mix In Retailing, This Book Builds On E-Tailing And Digitalization Moreover, Trends And Developments In Consumer Behavior And Consumers' Purchase Decisions, Especially In The Fast Moving Consumer Goods Market, Are Explained Furthermore, This Book Builds On The Major Topic Strategic Brand Management And Branding Decisions In General And In Particular Within The Retail Landscape Binding:Paperback, PaperbackPublisher:Walter de GruyterPublication Date:2021-10-04Weight:0 lbsDimensions:Number of Pages:300Language:English
Price: 37.45 USD
Location: USA
End Time: 2024-11-22T02:11:07.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Strategic Retail Management And Brand Management
Item Length: 9.4in
Item Width: 6.7in
Author: Doris Berger-Grabner
Publication Name: Strategic Retail Management and Brand Management : Trends, Tactics, and Examples
Format: Trade Paperback
Language: English
Publisher: DE Gruyter Gmbh, Walter
Series: De Gruyter Studium Ser.
Publication Year: 2021
Type: Textbook
Item Weight: 27.2 Oz
Number of Pages: 456 Pages
