Sjoerd Gehrels Employer Branding for the Hospitality and Tourism Ind (Paperback)

Description: Further DetailsTitle: Employer Branding for the Hospitality and Tourism IndustryCondition: NewSubtitle: Finding and Keeping TalentEAN: 9781789730722ISBN: 9781789730722Publisher: Emerald Publishing LimitedFormat: PaperbackRelease Date: 09/05/2022Description: Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.Language: EnglishCountry/Region of Manufacture: GBItem Height: 229mmItem Length: 152mmItem Width: 11mmItem Weight: 316gAuthor: Sjoerd GehrelsGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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Location: 60502

End Time: 2025-01-18T22:16:20.000Z

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