Services Marketing: Integrating Customer Focus Across the Firm , Seventh Edition

Description: This textbook, Services Marketing: Integrating Customer Focus Across the Firm, Seventh Edition, offers an in-depth look at the field of marketing, specifically focusing on services. It covers topics such as customer satisfaction, service quality, and service recovery, providing valuable insights for both students and professionals. Written by Dwayne D. Gremler, Mary Jo Bitner, and Valarie A. Zeithaml and published by Mcgraw-Hill Education in 2017, this hardcover book has 544 pages and measures 10.3 inches in length, 8.2 inches in width, and 1 inch in height. The book is in English and weighs 41.9 ounces. This book is a valuable resource for anyone interested in the field of marketing, offering a comprehensive introduction to marketing principles as they apply to services. It is ideal for students, educators, and professionals looking to expand their knowledge and stay up-to-date on the latest developments in the field.

Price: 35 USD

Location: Garden Grove, California

End Time: 2024-10-26T01:21:58.000Z

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Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Subject: Marketing

Item Length: 10.3in

Item Height: 1in

Item Width: 8.2in

Author: Dwayne D. Gremler, Mary Jo Bitner, Valarie A. Zeithaml

Publication Name: Services Marketing: Integrating Customer Focus Across the Firm

Format: Hardcover

Language: English

Publisher: Mcgraw-Hill Education

Publication Year: 2017

Type: Textbook

Item Weight: 41.9 Oz

Number of Pages: 544 Pages