Description: In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: Business owners Sales professionals Women Asian Americans Retired millionaires Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
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Book Title: Selling to the Affluent
Item Length: 8.9in
Item Height: 1.2in
Item Width: 6in
Author: Thomas J. Stanley
Format: Trade Paperback
Language: English
Topic: General, Sales & Selling / General, Advertising & Promotion
Publisher: Mcgraw-Hill Education
Publication Year: 1997
Genre: Business & Economics
Item Weight: 23.1 Oz
Number of Pages: 496 Pages
