Rui Augusto Costa Tourism Marketing in Western Europe (Hardback) (UK IMPORT)

Description: Further DetailsTitle: Tourism Marketing in Western EuropeCondition: NewISBN-10: 1789248752EAN: 9781789248753ISBN: 9781789248753Publisher: CABI PublishingFormat: HardbackRelease Date: 11/19/2021Description: Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.Language: EnglishCountry/Region of Manufacture: GBItem Height: 244mmItem Length: 172mmItem Width: 17mmItem Weight: 792gContributor: Rui Augusto Costa (Contributions by), Gil Jannes (Contributions by), Michele Simoni (Contributions by), Jordi Arcos-Pumarola (Contributions by), Mariapina Trunfio (Contributions by), Dimitrios Stylidis (Edited by), Mengyun Hu (Contributions by), Bernardo Borges (Contributions by), Marta Conill-Tetuà (Contributions by), Annarita Sorrentino (Contributions by), Eleonora Pantano (Contributions by), Jesús Barreal Pernas (Contributions by), Ilma Aulia Zaim (Contributions by), Francesco Calza (Contributions by), Konstantinos Andriotis (Series edited by), Elitza Iordanova (Contributions by), Elisabeth Cooper (Contributions by), Nikolaos Stylos (Contributions by), Carina Ren (Contributions by), Nikolaos Boukas (Edited by), Thomas Bausch (Contributions by), Jacey Choe (Contributions by), Dimitrios Stylidis (Series edited by)Genre: Business & FinanceBook Series: CABI Regional Tourism SeriesAuthor: Rui Augusto CostaRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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