Description: Role of Creativity in the Management of Innovation : State of the Art and Future Research Outlook, Hardcover by Brem, Alexander (EDT); Puente-diaz, Rogelio (EDT); Agogue, Marine (EDT), ISBN 1786342006, ISBN-13 9781786342003, Brand New, Free shipping in the US The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.
Price: 149.97 USD
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Publisher: World Industries Scientific Publishing Co Pte LTD
Book Title: Role of Creativity in the Management of Innovation : State of the Art and Future Research Outlook
Topic: Personal Success, Management
Publication Year: 2017
Number of Pages: 400 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Item Weight: 0 Oz
Author: Alexander Brem, Rogelio Puente-Diaz
Format: Hardcover
