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Relationship Marketing: Dialogue and Networks in the E-Commerce Era Varey, Richa

Description: > This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management. This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Price: 12.5 USD

Location: Plainview, New York

End Time: 2025-01-15T04:10:13.000Z

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Relationship Marketing: Dialogue and Networks in the E-Commerce Era Varey, Richa

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money back or replacement (buyer's choice)

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Number of Pages: 240 Pages

Publication Name: Relationship Marketing : Dialogue and Networks in the E-Commerce Era

Language: English

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2003

Subject: Marketing / General, Customer Relations

Item Height: 0.5 in

Type: Textbook

Item Weight: 15 Oz

Author: Richard J. Varey

Item Length: 9.7 in

Subject Area: Business & Economics

Item Width: 6.6 in

Format: Trade Paperback

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