Description: Quantitative Models in Marketing ResearchRichard Paap Philip Hans Franses Cambridge University Press Hardcover Unused and unread, minor cosmetic imperfections such as scuffing or minor creasing. Stamped 'damaged' by publisher to a non-text page. EAN: 9780521801669 Published 09/08/2001 Language: English Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed. List of figures List of tables Preface 1. Introduction and outline of the book 2. Features of marketing research data 3. A continuous dependent variable 4. A binomial dependent variable 5. An unordered multinomial dependent variable 6. An ordered multinomial dependent variable 7. A limited dependent variable 8. A duration dependent variable Appendix Bibliography Author index Subject index. DispatchIn stock here - same-day dispatch from England. My SKU: 3262671RefundsNo-hassle refunds are always available if your book is not as expected.Terms and Conditions of SaleSorry - no collections. All sales are subject to extended Terms and Conditions of Sale as well as the Return Policy and Payment Instructions. Visit my eBay Store for details andmany more books. Template layout and design, "JNC Academic Books", "needbooks", Copyright © JNC INC. Designated trademarks, layouts and brands are the property of their respective owners. All Rights Reserved.
Price: 16.79 GBP
Location: Welwyn
End Time: 2024-12-19T04:19:12.000Z
Shipping Cost: 126.16 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Return policy details:
Title: Quantitative Models in Marketing Research
ISBN: 0521801664
Pages: 222
Number of Pages: 222 Pages
Publication Name: Quantitative Models in Marketing Research
Language: English
Publisher: Cambridge University Press
Item Height: 253 mm
Subject: Mathematics, Business
Publication Year: 2001
Type: Textbook
Item Weight: 610 g
Author: Richard Paap, Philip Hans Franses
Item Width: 175 mm
Format: Hardcover
