Description: Predictably Irrational, Revised And Expanded Edition [Hardcover] dan-ariely Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time. Anthem Books Difference Great quality used items! We aim to exceed expectations on every order with quick shipping and extra attention to quality packaging! Competitive Pricing With our dynamic pricing model, our prices are always competitive. Our prices are some of the lowest that you will find on the internet. Rest assured that you're getting a good deal when purchasing with us. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you're unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days. No questions asked!
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Binding: hardcover
Pages: 0
Subject Keyword: 'imprisonment', 'rejection', 'and', 'irrational'
Unspsc Code: 55101500
Edition: Revised, Expand
Publication Date: 2009-01-01T00:00:00Z
Item Name: Predictably Irrational, Revised And Expanded Edition
Product Site Launch Date: 2012-08-31T16:02:21.952Z
MPN: 56622
Brand: Unbranded
Style: ABIS_BOOK
Book Title: Predictably Irrational, Revised and Expanded Edition : the Hidden Forces That Shape Our Decisions
Number of Pages: 400 Pages
Language: English
Publisher: HarperCollins
Publication Year: 2009
Item Height: 1.2 in
Topic: Consumer Behavior, Decision-Making & Problem Solving, Popular Culture, Research & Development
Genre: Social Science, Education, Business & Economics
Item Weight: 19.4 Oz
Item Length: 9 in
Author: Dan Ariely
Item Width: 6.1 in
Format: Hardcover