Positioning The Battle For Your Mind Business Paperback Book by Al Ries 1986

Description: Positioning The Battle For Your Mind Business Paperback Book by Al Ries 1986 The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Book is in good condition. General shelf and corner wear. A few white marks on front and back cover. Some cover fraying along the edges. Cover creasing. Some staining on the back cover. A solid reading copy. Please see photos for details, and let me know if you have any questions. Shipping and Return DetailsThe Use Coupon Code THEBOOKSAVINGS for a Buy 2 Get 2 FREE at checkout (must have 4 books in cart to apply).FREE Shipping if your order total is over $100.We can combine shipping.We ship daily so you can expect a quick delivery!We offer free returns. No questions asked.Please feel free to ask any questions you may have.Thank you from John & Cecelia a small town bookshop.

Price: 19.74 USD

Location: Winnsboro, Texas

End Time: 2025-01-03T11:15:53.000Z

Shipping Cost: 6.74 USD