Description: Polls, Pollsters, and Public Opinion : A Guide for Decision-makers, Paperback by Young, Clifford; Ziemer, Kathryn, ISBN 1108790003, ISBN-13 9781108790000, Brand New, Free shipping in the US A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.
Price: 37.31 USD
Location: Jessup, Maryland
End Time: 2024-12-15T21:54:59.000Z
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Book Title: Polls, Pollsters, and Public Opinion : a Guide for Decision-Makers
Number of Pages: 200 Pages
Language: English
Publisher: Cambridge University Press
Item Height: 0.6 in
Publication Year: 2024
Topic: Sociology / General, Research
Illustrator: Yes
Genre: Social Science
Item Length: 9 in
Author: Kathryn Ziemer, Clifford Young
Book Series: Methodological Tools in the Social Sciences Ser.
Item Width: 6 in
Format: Trade Paperback
