Description: Persuasive Copywriting : Cut Through the Noise and Communicate With Impact, Hardcover by Maslen, Andy, ISBN 0749497734, ISBN-13 9780749497736, Like New Used, Free shipping in the US
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professionals bookshelf.
With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.
Complementing the how to perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:
-Practical advice to measure and benchmark effective copy
-Guidance on creating and critiquing briefs
-New chapters on how to weave copywriting skills into the wider industry
-Storytelling and content marketing
-The impact of evolving channels like mobile and social media
Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
Price: 102.63 USD
Location: Jessup, Maryland
End Time: 2024-09-20T04:36:11.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Persuasive Copywriting : Cut Through the Noise and Communicate Wi
Number of Pages: 296 Pages
Language: English
Publication Name: Persuasive Copywriting : Cut Through the Noise and Communicate with Impact
Publisher: Kogan Page, The Limited
Subject: Marketing / General, Industries / Media & Communications, Advertising & Promotion
Item Height: 1.1 in
Publication Year: 2019
Item Weight: 25.8 Oz
Type: Textbook
Item Length: 9.5 in
Author: Andy Maslen
Subject Area: Business & Economics
Item Width: 6.5 in
Format: Hardcover
