Description: Perennial Seller : The Art of Making and Marketing Work That Lasts, Hardcover by Holiday, Ryan, ISBN 0143109014, ISBN-13 9780143109013, Like New Used, Free shipping in the US The marketing strategist behind the best-selling Trust Me, I'm Lying reveals to creative professionals how a classic is made and marketed, explaining how shortsighted sink-or-swim attitudes have littered the media landscape with fads and how long-term successes were deliberately built with a foundational set of innovative principles.
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Book Title: Perennial Seller : the Art of Making and Marketing Work That Lasts
Number of Pages: 256 Pages
Language: English
Publisher: Penguin Publishing Group
Publication Year: 2017
Item Height: 0.9 in
Topic: Marketing / General, Authorship, Creative Ability
Genre: Language Arts & Disciplines, Business & Economics, Psychology
Item Weight: 12.8 Oz
Author: Ryan Holiday
Item Length: 8.6 in
Item Width: 5.8 in
Format: Hardcover
