Description: A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension. Examines empirical, theoretical, and conceptual approaches to strategic communication during organization changeExplores key elements of change, appropriate communication strategies, and outcome evaluation methodsPresents adaptive and programmatic strategic implementation modelsProvides studies of real-world companies and actual research on organizational changeDebunks popular myths and clarifies misunderstandings of research and theory on implementation of changeDemonstrates how Individuals, groups, and entire organizations can create change and influence implementation. Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.
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EAN: 9781119431244
UPC: 9781119431244
ISBN: 9781119431244
MPN: N/A
Book Title: Organizational Change: Creating Change Through Str
Number of Pages: 336 Pages
Publication Name: Organizational Change : Creating Change Through Strategic Communication
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.7 in
Publication Year: 2019
Subject: Business Communication / General, Communication Studies, Organizational Development
Type: Textbook
Item Weight: 18.4 Oz
Item Length: 8.9 in
Subject Area: Language Arts & Disciplines, Business & Economics
Author: Laurie Lewis
Item Width: 6 in
Series: Foundations of Communication Theory Ser.
Format: Trade Paperback
