Description: Further DetailsTitle: Generation Z Marketing and Management in Tourism and HospitalityCondition: NewSubtitle: The Future of the IndustryEAN: 9783030706944ISBN: 9783030706944Edition: 1st ed. 2021Publisher: Springer Nature Switzerland AGFormat: HardbackRelease Date: 05/25/2021Description: Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. Language: EnglishCountry/Region of Manufacture: CHItem Height: 210mmItem Length: 148mmContributor: Nikolaos Stylos (Edited by), Roya Rahimi (Edited by), Bendegul Okumus (Edited by), Sarah Williams (Edited by)Genre: Business & FinanceAuthor: Nikolaos StylosType: ArchaeologyRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: Generation Z Marketing and Management in Tourism and Hospitality
Title: Generation Z Marketing and Management in Tourism and Hospitality
Subtitle: The Future of the Industry
EAN: 9783030706944
ISBN: 9783030706944
Edition: 1st ed. 2021
Release Date: 05/25/2021
Release Year: 2021
Country/Region of Manufacture: CH
Item Height: 210mm
Contributor: Sarah Williams (Edited by)
Type: Archaeology
Book Title: Generation Z Marketing and Management in Tourism and Hospitality : the Future of the Industry
Number of Pages: Xxx, 332 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Marketing / General, Earth Sciences / Geography, Industries / Hospitality, Travel & Tourism, Management
Publication Year: 2021
Illustrator: Yes
Genre: Science, Business & Economics
Item Weight: 21.2 Oz
Item Length: 8.3 in
Author: Roya Rahimi
Item Width: 5.8 in
Format: Hardcover
