Description: Net Gain : Expanding Markets Through Virtual Communities, Hardcover by Hagel, John; Armstrong, Arthur, ISBN 0875847595, ISBN-13 9780875847597, Brand New, Free shipping in the US Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
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Book Title: Net Gain : Expanding Markets Through Virtual Communities
Number of Pages: 256 Pages
Language: English
Publisher: Harvard Business Review Press
Item Height: 2.8 in
Topic: Customer Relations, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year: 1997
Genre: Business & Economics
Item Weight: 20.1 Oz
Item Length: 9.5 in
Author: Arthur G. Armstrong
Item Width: 6.4 in
Format: Hardcover
