Net Gain: Expanding Markets through Virtual Communities by Arthur G. Armstrong (

Description: Net Gain by Arthur G. Armstrong, John Hagel III Identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. This book offers numerous real-world scenarios and lessons for building value and creating competitive edge. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your companys relationships to customers, suppliers, and competitors. And they show you how to do it. Author Biography John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firms Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was "The Coming Battle for Customer Information," which appeared in the January/February 1997 issue of the Harvard Business Review. Long Description Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your companys relationships to customers, suppliers, and competitors. And they show you how to do it. Details ISBN0875847595 Short Title NET GAIN Language English ISBN-10 0875847595 ISBN-13 9780875847597 Media Book Format Hardcover Year 1997 Place of Publication Boston Country of Publication United States Imprint Harvard Business Review Press DOI 10.1604/9780875847597 NZ Release Date 1997-01-23 US Release Date 1997-01-23 UK Release Date 1997-01-23 Subtitle Expanding Markets through Virtual Communities Author John Hagel III Pages 256 Publisher Harvard Business Review Press Publication Date 1997-01-23 DEWEY 658.054678 Audience General AU Release Date 1997-01-22 Illustrations Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:9671158;

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