Description: Multichannel Marketing : Metrics and Methods for On and Offline Success, Paperback by Arikan, Akin; Peppers, Don (FRW); Rogers, Martha (FRW), ISBN 047023959X, ISBN-13 9780470239599, Like New Used, Free shipping in the US Arikan is with Unica, where he works to ensure client satisfaction with the company's web analytics and Internet marketing solutions. He offers marketers of all types a guide to practical methods for integrating marketing metrics and actions across online and offline channels. Coverage includes the role and importance of multichannel metrics in today's marketing landscape; how web analysts, direct marketers, and brand advertisers solve multichannel measurements and metrics problems; methods for fusing the multiple multichannel analytics methods into a bridge across channels; and how to conduct integrated marketing across online and offline channels using metrics. Annotation ©2008 Book News, Inc., Portland, OR ()
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Book Title: Multichannel Marketing : Metrics and Methods for On and Offline S
Number of Pages: 312 Pages
Publication Name: Multichannel Marketing : Metrics and Methods for on and Offline Success
Language: English
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / Multilevel, Internet / General, E-Commerce / Internet Marketing
Item Height: 0.7 in
Publication Year: 2008
Item Weight: 17.1 Oz
Type: Textbook
Item Length: 9.2 in
Author: Akin Arikan
Subject Area: Computers, Business & Economics
Item Width: 7.4 in
Format: Trade Paperback
