Description: Mixed-Mode Modelling : Mixing Methodologies for Organisational Intervention, Hardcover by Nicholls, Miles G. (EDT); Clarke, Steve (EDT); Lehaney, Brian (EDT), ISBN 0792371518, ISBN-13 9780792371519, Brand New, Free shipping in the US The 1980s and 1990s have seen a growing interest in research and practice in the use of methodologies within problem contexts characterised by a primary focus on technology, human issues, or power. During the last five to ten years, this has given rise to challenges regarding the ability of a single methodology to address all such contexts, and the consequent development of approaches which aim to mix methodologies within a single problem situation. This has been particularly so where the situation has called for a mix of technological (the so-called hard) and human centred (so-called soft) methods. The approach developed has been termed mixed-mode modelling. The area of mixed-mode modelling is relatively new, with the phrase being coined approximately four years ago by Brian Lehaney in a keynote paper published at the 1996 Annual Conference of the UK Operational Research Society. Mixed-mode modelling, as suggested above, is a new way of considering problem situations faced by organisations. Traditional technological approaches used in management science have suffered criticisms relating to their adequacy in the past few decades, and these hard approaches have been replaced by soft methods, which consider process more relevant than outcome. However, the sole use of human centred approaches to organisational problems has also proved to be inadequate. Mixed-mode modelling accepts the importance of both process and outcome, and provides enabling mechanisms for hard and soft investigation to be undertaken.
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Book Title: Mixed-Mode Modelling : Mixing Methodologies for Organisational In
Number of Pages: Xvi, 322 Pages
Language: English
Publication Name: Mixed-Mode Modelling : Mixing Methodologies for Organisational Intervention
Publisher: Springer
Publication Year: 2001
Subject: Operations Research, Information Management, General, Management Science, Enterprise Applications / General
Item Weight: 51.1 Oz
Type: Textbook
Subject Area: Computers, Business & Economics, Social Science
Author: Steve Clarke
Item Length: 9.3 in
Series: Applied Optimization Ser.
Item Width: 6.1 in
Format: Hardcover
