Milky Way Candy Bar Ad: Happy Celebration ! 1930's-40's Size: 11 x 15 inch

Description: This is a Milky Way Candy Bar Ad . Featuring: Very Well Done Ads! Great Artwork! This was cut from the original newspaper Sunday comics section of 1930's -1940's. Size: ~11 x 15 inches (Tabloid Full Page). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) USA Postage is Free! Total postage on International orders is $25.00 Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking!*Fantastic Pages for Display and Framing!Milky Way (chocolate bar)Product typeConfectioneryOwnerMars, IncorporatedIntroduced1923The Milky Way bar is a chocolate bar manufactured and distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and is very similar to the Mars bar sold in other countries. The non-US Milky Way bar, on the other hand, is not topped with caramel.The Milky Way bar was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste were taken from a famed malted milk drink (milkshake) of the day – not the Earth’s galaxy, as many contend.On March 10, 1925, the Milky Way trademark was registered in the U.S., claiming a first-use date of 1922. In 1924, the Milky Way bar was introduced nationally and sold $800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's.By 1926 it came out in two flavors, chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each for a nickel. In June 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla were separated. The vanilla version, with a dark chocolate coating, was called "Forever Yours" and it was produced until 1979. In 1989, Forever Yours was reintroduced and renamed "Milky Way Dark," and later "Milky Way Midnight".In 1935, the slogan was "The sweet you can eat between meals." It was then changed to "At work, rest and play, you get three great tastes in a Milky Way." By 2506 the US slogan was "Comfort in every bar." and most recently became "Life's Better the Milky Way."In 2510, the Milky Way Simply Caramel bar went on sale. This version has no nougat and is made of caramel covered in milk chocolate. In 2511, a fun size offering of the Simply Caramel bar was introduced.In 2512, Milky Way Caramel Apple Minis went on sale as a limited time offer for the Halloween season.The American Milky Way bar contains 240 Calories in each 52.2 gram bar, while the smaller Milky Way Midnight contains 225 Calories in each 50 gram bar and the Milky Way Simply Caramel bar contains 250 calories in each 54 gram bar.The US & European bars feature two different types of fillingThe European version of the bar has no caramel topping, and consists of a nougat center that is considerably lighter than that of the Mars bar. Because of this low density (0.88 g/cm3), it floats when placed in milk. This rare attribute was used for an advertising campaign in Germany, France, Russia, Belgium, Ireland, Poland, the Netherlands and the United Kingdom.Originally available within Europe only in chocolate flavor, the center changed to vanilla flavor at around 1993, although the chocolate flavor still remains available in Australia. The bar is also available in banana, mango and strawberry flavors. In the UK, Mars introduced the Flyte bar which is identical to the old-style chocolate flavored Milky Way but only comes in twin packs. Also available in Europe are Milky Way Crispy Rolls, chocolate covered wafer rolls with a milk-cream filling.A popular child-oriented derivative of the Milky Way bar known as 'Milky Way Magic Stars' is also sold in the UK and consists of small aerated chocolate star shapes. Originally, every star was engraved with a different smiley face, each representing one of the magic star characters portrayed on the packaging. The characters were: Pop Star, Jess Star, Bright Star, Super Star, Twinkle Star, Falling Star, Happy Star, Sport Star, Clever Star and Baby Star. Recently, however, the characters and their respective engravings have been discontinued, possibly to lower production costs.Depending on the version consumed the calorie intake is different. For the British version this bar is 99 calories.MarketingA long running advertising slogan for the product in the United Kingdom and Australia was, "The sweet you can eat between meals without ruining your appetite". In 1991, the Health Education Authority and anti-sugar lobbyists both complained, without success, to the ITC that such advertising encouraged children to eat sweets between meals. The ITC agreed with Mars that its advertisements in fact encouraged restrained eating.However, marketing for snack foods such as Milky Way has altered since the 1980s, with its focus now being the reverse of what it was. Instead of Milky Way and similar foods (e.g. theCadbury Fudge) being snack foods that won't prevent one from eating normal meals, modern marketing defines these snacks as ones that will reduce hunger at mealtimes and curb the appetite in-between. By 2503, sweet marketers such as Andrew Harrison of Nestlé were seeing a reduced social stigma attached to not consuming three square meals a day, and thus the falling out of favor of the old Milky Way slogan.In November 2512, a new print and digital advertising campaign was launched in the US called "Sorry, I was Eating a Milky Way". This campaign portrays the comical aftermath of what happens after someone (off camera) was distracted due to eating a Milky Way bar. This campaign originated from the insight that eating a Milky Way bar is a slow and involved process due to its caramel, chocolate and nougat.Probably the most famous advert originally aired in 1989. It featured a red car and a blue car having a race with the red car eating everything in sight. The blue car instead eats a Milky Way. The advert ends with the red car falling through a bridge due to being too fat and the blue car winning the race. The advert re-aired in 2509, albeit with considerable edits, such as lyric changes and sign changes.*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I wil do my best to make it right. Many Thanks to all of my 1,000's of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!

Price: 20 USD

Location: Chicago, Illinois

End Time: 2024-04-02T01:38:27.000Z

Shipping Cost: 0 USD