Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Measuring Innovation & Technology AcceptanceISBN13:9781499123500ISBN10:1499123507Author:Bruner II, Gordon C. (Author)Description:(This is a RePrint) - There Is Little Doubt That The Health Of Economies In The Modern World Depend Heavily On New Products Being Routinely Introduced And Readily Accepted By Consumers Given That, A Book Is Ripe For Development That Provides Consumer Insight Researchers With Reliable Measures That Have Been Used By Social Scientists In The Study Of The Adoption Of Innovations This Book Contains Descriptions And Reviews Of 30 Multi-Item Scales That Are Especially Relevant To The Study Of Consumers' Thoughts And Behaviors Regarding Innovations, Particularly Those Of A High-Tech Nature Each Review In The Book Has Information About A Scale's Source, Its Psychometric Quality, Examples Of Who Has Used It In Empirical Research, And The Questionsstatements That Compose The Measure Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2014-04-19Weight:0.25 lbsDimensions:0.16'' H x 9'' L x 6'' WNumber of Pages:76Language:English
Price: 12.12 USD
Location: USA
End Time: 2024-11-21T12:00:28.000Z
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Item must be returned within: 30 Days
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Book Title: Measuring Innovation and Technology Acceptance
Number of Pages: 76 Pages
Language: English
Publisher: CreateSpace
Publication Year: 2014
Topic: Consumer Behavior, General, Marketing / Research
Item Height: 0.2 in
Genre: Technology & Engineering, Social Science, Business & Economics
Item Weight: 5.9 Oz
Item Length: 9 in
Author: Gordon Bruner
Item Width: 6 in
Format: Trade Paperback
