Maxfield Parrish 1924 Edison Mazda Full Calendar "The Venetian Lamplighter"

Description: This calendar is a rare piece and often appears as the print without the calendar pad. SIZE: L 23, W 12, depth: 7/8 inches, 3.3 lbs The calendar was stored in a cool basement in Colorado for several decades, and continued to be kept safely in a box away from light for several more decades. It was professionally framed in 2021. Vivid colors have not faded, and other than the minor flaws described below, the print is in pristine condition, it does not look a day over 100 years old even tho it is! The calendar appears brand new and there is no rust around the staples. The frame is distressed indigo and compliments the famous “Parrish blue” hues in the print. There are no folds, wrinkles or crimps in the print; however, the area where the top center hole exists for hanging, was slightly torn and stained so I had the framer cover that portion of the print with the mat. FLAWS: behind the figure on the left are 3 small holes (appear white) and several tiny marks in that area. There is another small spot above the right arm of the girl on the right. Myfavorite detail is the light in the lamp on the pillar. FRAMING: Frame: Distressed Indigo 3/16” acid-free foam core backing Preservation glass:Availableexclusively at Michaels, Conservation Masterpiece® glass is the clearest, bestframing glass available. It's theultimate finishing touch to your custom-framed piece.ConservationMasterpiece® has the highest UV protection you can get. It helps protect your piece from fadingcaused by harmful indoor and outdoor lighting, so your good memories will lasta good long time. Maxfield Parrish’s “Venetian Lamplighter” served as the 1924 cover of the General Electric Edison Mazda calendar, and in advertisements afterwards. The Edison Mazda advertisement campaign for their Mazda incandescent light bulb storied the origins of light, in a somewhat unconventional manner. The light bulb was named for the Zoroastrian figure AHURA MAZDA, spiritual embodiment of light or wisdom. Chronicling the creation of light, Parrish was commissioned to paint mythical figures such as Prometheus, who served as the calendar’s 1919 cover, and “Primitive Man,” in 1921. In “Venetian Lamplighter,” one can assume Parrish is making reference to the glass making that evolved in Venice beginning in the 8th century A.D. PRINTING ON FRONT:EDISON MAZDA(Lower left corner of print:) Copyright 1923, EDISON LAMP WORKS OF GENERAL ELECTRIC CO.(In lower right corner of print:) MPTHE VENETIAN LAMPLIGHTERTHE WESTERN COLORADO POWER CO.(On calendar pad :) 1924(Bottom of calendar pad:) DESIGNED AND PAINTED BY MAXFIELD PARRISH PRINTING ON BACK:The Venetian Lamplighter THE FIFTH OF A SERIES OF PAINTINGS PORTRAYING THE DEVELOPMENT OF LIGHT PAINTED BY MAXFIELD PARRISH FOR THE EDISON LAMP WORKS OF THE GENERAL ELECTRIC COMPANY Four years ago, Maxfield Parrish, America's master of color, undertook this series of paintings portraying the development of Light. Beginning with a dramatic painting of Prometheus, who stole fire and light from the sun for the benefit of mankind, thereby incurring the enmity of the Olympic gods, Mr. Parrish in successive paintings followed the trail of Light through prehistoric days into ancient Egypt, and then to the Arabia of the Middle Ages. With the Renaissance, Europe won back the Torch of Progress. The oil lamp of clay became a lantern, glassed to shield the flame. Streets, as well as homes, were lighted to guide the wayfarer and to protect burgher and guildsman against thieves. And so this year, Mr. Parrish brings us to Venice, center of the art, learning and trade of the Middle Ages. Venice under the. Doges! When half the year was spent in carnival; when prince and pauper, merchant and maidservant, masked and costumed, joined in the frolic together. Mr. Parrish shows us a Venetian lamplighter in his gondola, slipping silently through the canals at sunset to light up the piazzas and quays for the nightly carnival ;and to touch the waterways with the magic light that inspired the love songs of the gondoliers. It was on October 21st, 1879 that Thomas A Edison set a carbon filament aglow with an electric current and so revolutionized artificial lighting. In the intervening forty-five years, more progress has been made in the art of lighting than in all the centuries since Venice was at the height of its glory. And still the progress continues. In the Research Laboratoriesof the General Electric Company, which developed the present Mazda Lamp, scientists are ceaselessly watching for better and still better light at a lower cost. By virtue of this research, the most efficient lamp of to-morrow, like the most efficient Lamp of to-day, will bear the pioneer name and service mark --Edison MAZDA.

Price: 950 USD

Location: Tucson, Arizona

End Time: 2024-11-08T11:00:01.000Z

Shipping Cost: 0 USD