Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Strategy And ManagementISBN13:9781137025821ISBN10:1137025824Author:Baker, M. (Author)Description:The Fifth Edition Of Marketing Strategy And Management Builds Upon Michael Baker's Reputation For Academic Rigor It Retains The Traditional, Functional (4Ps) Approach To Marketing But Incorporates Current Research, Topical Examples And Case Studies, Encouraging Students To Apply Theoretical Principles And Frameworks To Real-World Situations Binding:Paperback, PaperbackPublisher:RED GLOBE PRPublication Date:2014-12-19Weight:3 lbsDimensions:1.3'' H x 10.8'' L x 8.4'' WNumber of Pages:560Language:English
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Book Title: Marketing Strategy And Management
Item Length: 11in
Item Height: 1.1in
Item Width: 8.2in
Author: Michael J. Baker
Publication Name: Marketing Strategy and Management
Format: Trade Paperback
Language: English
Features: Revised
Publisher: Palgrave Macmillan The Limited
Publication Year: 2014
Type: Textbook
Item Weight: 44.1 Oz
Number of Pages: 560 Pages
