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Book Title: Marketing Research : Methodological Foundations Gilbert A., Jr. C
Number of Pages: 1070 Pages
Language: English
Publication Name: Marketing Research : Methodological Foundations
Publisher: Dryden Press
Subject: Marketing / Research
Publication Year: 1991
Features: Revised
Type: Textbook
Subject Area: Business & Economics
Author: Gilbert A. Churchill Jr.
Format: Hardcover
