Description: For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. Marketing Research: An Applied Orientation, Global Edition Free UK delivery on this item. This brand new item is available with free UK delivery with Royal Mail tracked services. Please note that the price advertised is as low as we can go, we do not accept offers. For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. Product Details ISBN 9781292265636 Format Paperback Author Naresh Malhotra Publisher Pearson Education Limited Length 27.500 cm Width 21.700 cm Depth 2.700 cm Weight 1.7180 kg
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Country/Region of Manufacture: United Kingdom
Item Length: 27.5 cm
Number of Pages: 888 Pages
Publication Name: Marketing Research: an Applied Orientation, Global Edition
Language: English
Publisher: Pearson Education The Limited
Item Height: 277 mm
Subject: Marketing
Publication Year: 2019
Type: Textbook
Item Weight: 1720 g
Author: Naresh Malhotra
Item Width: 216 mm
Format: Paperback
