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Book Title: Marketing Metrics : 50+ Metrics Every Executive Should Master Har
Number of Pages: 384 Pages
Publication Name: Marketing Metrics : 50+ Metrics Every Executive Should Master
Language: English
Publisher: Wharton School Publishing
Item Height: 1.3 in
Subject: Marketing / General, Marketing / Research
Publication Year: 2006
Type: Textbook
Item Weight: 30.6 Oz
Item Length: 9.5 in
Author: Phillip E. Pfeifer, Paul W. Farris, David J. Reibstein, Neil T. Bendle
Subject Area: Business & Economics
Item Width: 7.3 in
Format: Hardcover
