Description: Marketing Library and Information Services - II : A Global Outlook, Hardcover by Gupta, Dinesh K. (EDT); Koontz, Christie (EDT); Massisimo, Angels (EDT), ISBN 3110280868, ISBN-13 9783110280869, Like New Used, Free shipping in the US Librarians have to stay ahead of the game by educating themselves about information technology and making calls on equipment and services that seem to make sense at the time, but may be disregarded later in the game. These thirty articles from around the world can help set overall goals to use while marketing the library, and cover marketing concepts, excellence in marketing, marketing in different countries and libraries, and e-marketing. Individual topics include connecting from the past to the future, contemporary theories and paradigms, gaining customer loyalty, "branding" your library, marketing your library in an innovative way, Internet or web-based marketing, the five-year campaign lifecycle, building communities, marketing to a global audience, teaching marketing, and marketing in Algeria, Brazil, Croatia, China, Portugal, Pakistan, Canada, Germany and other areas. The collection closes with sections on e-marketing and LIS (library and information services) literature globally. Annotation ©2013 Book News, Inc., Portland, OR ()
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Book Title: Marketing Library and Information Services - II : A Global Outloo
Number of Pages: 423 Pages
Language: English
Publication Name: Marketing Library and Information Services II : a Global Outlook
Publisher: DE Gruyter Gmbh, Walter
Publication Year: 2013
Subject: Library & Information Science / Administration & Management, Library & Information Science / General, General
Item Weight: 29.6 Oz
Type: Textbook
Subject Area: Référence, Language Arts & Disciplines
Author: Christie Koontz
Item Length: 9.1 in
Item Width: 6.1 in
Series: Ifla Publications
Format: Hardcover
