Description: Marketing Information : A Strategic Guide for Business and Finance Libraries, Paperback by Diamond, Wendy; Oppenheim, Michael R., ISBN 078906006X, ISBN-13 9780789060068, Like New Used, Free shipping in the US Help your patrons create effective marketing research plans with this sourc!
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.
Marketing Information contains several useful features, including:
- basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed
- special text boxes with practical tips, techniques, and short cuts
- an alphabetical listing of all source titles
- an index to subjects and sources
This book will help you provide top-notch service to clients such as:
- marketing instructors in developing assignments and other curricula which incorporate a business information literacy component
- students whose assignments require library or other research to identify and use key marketing information tools
- entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans
- marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects
- experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups
- reference librarians who advise these groups in academic, public, or corporate library settings
- collection development librarians selecting material for public, academic, and special libraries
- Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Price: 36.16 USD
Location: Jessup, Maryland
End Time: 2024-11-15T22:06:25.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Marketing Information : A Strategic Guide for Business and Financ
Number of Pages: 374 Pages
Publication Name: Marketing Information : a Strategic Guide for Business and Finance Libraries
Language: English
Publisher: Routledge
Subject: Finance / General, Library & Information Science / General, General, Strategic Planning, Marketing / Research
Publication Year: 2004
Item Height: 0.9 in
Type: Textbook
Item Weight: 20 Oz
Subject Area: Language Arts & Disciplines, Business & Economics
Author: Wendy Diamond Mulcahy, Michael R. Oppenheim
Item Length: 8.5 in
Item Width: 6.7 in
Format: Trade Paperback
![Marketing Research: Information Systems and Decision Making [Jun 01, 1975] Uhl..](https://i.ebayimg.com/images/g/q4YAAOSwb-tZvxaO/s-l600.webp)
![The Official Get Rich Guide to Information Marketing on the Internet [With CD]](https://i.ebayimg.com/images/g/uB8AAOSwzaJX2TJC/s-l600.webp)
