Description: Marketing in Food,hospitality, Tourism and Events : A Critical Approach, Hardcover by Tresidder; Hirst, Craig, ISBN 1906884528, ISBN-13 9781906884529, Like New Used, Free shipping in the US Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
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Book Title: Marketing in Food,hospitality, Tourism and Events : A Critical Ap
Number of Pages: 256 Pages
Publication Name: Marketing in Food, Hospitality, Tourism and events : a Critical Approach
Language: English
Publisher: Goodfellow Publishers, The Limited
Publication Year: 2012
Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Advertising & Promotion
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.7 in
Author: Richard Tresidder, Craig Hirst
Item Width: 7.4 in
Format: Hardcover
