Description: Marketing Channel Management : People, Products, Programs, and Markets, Hardcover by McCalley, Russell W., ISBN 0275954390, ISBN-13 9780275954390, Like New Used, Free shipping in the US This text introduces the student to the concepts and applications of the marketing channel using real-world business applications. It is designed to be lively and informative and will prove useful for those with previous study of marketing as well as the beginner.
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Book Title: Marketing Channel Management : People, Products, Programs, and Ma
Number of Pages: 288 Pages
Language: English
Publication Name: Marketing Channel Management : People, Products, Programs, and Markets
Publisher: Bloomsbury Publishing USA
Publication Year: 1996
Item Height: 0.7 in
Subject: Marketing / General, General
Item Weight: 20.4 Oz
Type: Textbook
Author: Not Available
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Hardcover
